See It In Action
Your financial roadmap, in one dashboard
We build your model — you get lifetime access to track your raise or exit goals, run scenarios, and see exactly where you stand.
A financial planning platform for founders preparing to raise or exit. Lifetime access, done-for-you setup and optional monthly CFO advisory.
Book a Free WalkthroughNo commitment. No pitch. Just your numbers.
You only get one shot. One bad raise, one miscalculated exit, and a decade of work doesn't translate into the wealth it should have.
Every raise sets a minimum exit value — the number your company must sell for just to put you ahead of where you are today. Most founders never see that number until it's too late.
Dilution compounds across rounds. Liquidation preferences, pro-rata rights, and participation terms determine who actually gets paid at exit. Revenue growth doesn't equal founder wealth.
Founders spend thousands on advisors to build a single pro forma cap table. Change one term in the deal and the model is useless. Start over. Pay again.
Investors walk into every deal having modeled every scenario. Founders walk in focused solely on pre-money valuation. Every term in a term sheet has a financial consequence most founders can't see.
A higher valuation sounds great until you model the enterprise value required to exit. Over-raise and you're likely on a growth treadmill you can't get off — building for your investors' return, not yours.
Waiting too long because you think the company will be worth more later — not realizing the market window closed. Or selling early because you couldn't see the upside in your own numbers.
A founder at $20M in revenue sets a $50M personal exit goal. Here's what the model reveals.
From intake to running live scenarios in your first 60-minute launch session.
Complete a short intake form with your financials, cap table, and goals. Takes about 10 minutes.
We populate the Founder Model with your real numbers — performance, fundraising, valuation, cap table, and exit scenarios. You don't touch a spreadsheet.
We walk you through your fully populated model, run raise and exit scenarios together live, and make sure you're set up to run your own scenarios going forward.
Want ongoing support? Add monthly advisory sessions for continued model updates, live scenario analysis, and direct access to Greg.
We build your model — you get lifetime access to track your raise or exit goals, run scenarios, and see exactly where you stand.
Founder Model was built by Greg Briley — a founder/operator who's raised capital, navigated cap table complexity, and gone through the exhausting exit process — on the founder side of the table.
Greg built this because he's seen too many founders make multi-million-dollar, life-changing decisions without a personal goal, clear roadmap, or financial model to get there.
Ongoing advisory built around your live model — so every conversation is grounded in your real numbers, your cap table, and your personal exit outcome.
Your personal financial targets, exit objectives, timeline, and lifestyle constraints — before we touch a model.
Cap table, deal structure, outstanding instruments, and TTM financials loaded. Then a baseline gap analysis against your goals.
FTM projections, forward gap analysis, strategic roadmap, and the 10 KPIs that close the gap to your number.
Update actuals, roll forward projections, gap analysis vs. your personal goals, KPI progress, and roadmap adjustments.
The best way to maximize your personal outcome is to set a goal, model the path to get there, track your progress, and always know the numbers behind your options.
60-minute deep dive. Model review, gap analysis, KPI check, and strategic discussion.
Populated and maintained by our team. TTM actuals updated, FTM projections rolled forward before every session.
Slack or email for strategic questions. Term sheet lands? You'll get a response within 24–48 hours.
Board prep, investor calls, or time-sensitive decisions that can't wait for the monthly session.
This isn't textbook advice. It's guidance from someone who's sat in your chair — co-founded a tech company, raised capital, managed a board, navigated diligence, and closed a successful PE exit. The real-world experience that helps shape your desired outcome.
No commitment. No pitch. Just a conversation.
Building, scaling, and successfully exiting a startup is hard. Put yourself in the best position to maximize your personal outcome. Set a goal. Build a roadmap to get there. Know your numbers — and keep them current. Model every raise and exit scenario before you're in the room.
Know your number. Own your outcome.
Book a free walkthrough. We'll load your actual numbers into the Founder Model and run raise and exit scenarios live.
Book a Free WalkthroughNo commitment. No pitch. Just your numbers.